Why "&"?

The ampersand is situated against the word Water and propels the name into the future. To us, the ampersand represents futurity; it is a present recognition of Water as the giver of life while further recognizing the creation of life Water will perpetuate into years beyond our time. The ampersand has a looping pattern that expresses the interconnectivity between life and Water. Water& remains inherently connected with no space between them to symbolize a forward-moving and unified future that respects Water’s immense power.