top of page

Why "W"?

Capitalization breathes life into a word, uplifting it from once an ordinary word, to now a name. By capitalizing the “W” in Water we afford it a name that inherently recognizes it as living, something Water is not offered when the first letter remains in lowercase. This capitalization is our way of expressing the conviction we hold at Water& that there is abundant life and depth in Water that deserves illumination.
bottom of page